MTV / Viacom
Choreographika brings to life the live social conversation around #MTVEMA as an interpretive digital dance and interactive artwork. Key words, artist mentions and emotions from Twitter are translated into real time animated visuals.
The artwork was shown as part of the MTV European Music Awards and ran on a 4K 60fps video wall using consumer hardware while reacting to the tens of thousands of tweets being posted online.
We worked closely with Silent Studios to create this one of a kind installation to build excitement for the countdown to the MTV European Music Awards.
Design and Development
Making Of By