Choreographika

MTV / Viacom

Choreographika brings to life the live social conversation around #MTVEMA as an interpretive digital dance and interactive artwork. Key words, artist mentions and emotions from Twitter are translated into real time animated visuals.

The artwork was shown as part of the MTV European Music Awards and ran on a 4K 60fps video wall using consumer hardware while reacting to the tens of thousands of tweets being posted online.

MAKING OF

Credits

Design and Development

No Ghost

Production Company

Friends Electric

Concept

Silent

Creative Director

Nathan Prince

Exec Producer

Alex Webster

Producer

Dom Thompson-Talbot
Orlaith Turner

Music

Silent 

Music Director

Liam Paton

Music Composition

Andy Theakstone

Sound Design

Andy Theakstone

Vocals

Sarah Kelly

Dancer

Lucy Ridley

Dance Footage

Joseph Wilson

Making Of By

Tom Shrapnel