Under The Skin
The All England Tennis Club tasked No Ghost with creating a short film that visualises the wide and varied data points collected throughout the famous Wimbledon Tournament.
Turning bulk data into something useful.
Through the collection of a huge variety of metrics, Wimbledon looks to understand the game and the tournament on a deeper level year upon year.
Harnessing the power and natural fluidity of motion capture.
Our friends at The Mocap Studio used a state of the art Xsens tracking suit which allows the performer complete freedom of movement whilst being able to capture motion in any environment, eliminating the need for a complex and expensive stage setup.
Giving audiences a sense of the complexity of the data that is collected.
Using a mixture of detailed motion capture and extensive Houdini simulation we experimented with a large number of different looks. Capturing the impression of random building data points whilst maintaining the fluid movement of the player required an approach with multiple different components, that could be combined in different proportions to create a rich and tactile visual.
- Direction, Editing and Animation
- No Ghost
- Exec Producer
- Alex Webster
- Advertising Agency
- McCann London
- Agency Account Director
- Tommy Smith
- Motion Capture
- The Mocap Studio
- Dom Thompson-Talbot Production Assistant Maryam Anibaba
- Agency Creatives
- Jess Mallet Lottie Sole
- Friends Electric
- Creative Directors
- Alexei Berwitz Rob Webster
- Agency Producer
- Angelica Polonczyk