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Bl00m

Experimental
Web
Client
1st Dibs/Gucci
Year
2023
Format
WebGL/Custom
Official website
Official website

BL00M is a digital garden of painted flowers created in collaboration with acclaimed fashion illustrator, Ignasi Monreal.

Interfacing with the cryptocurrency market, each flower blossoms as the price of the artwork rises, or slowly wilts if the market falls. Conceived as an autonomous and dynamic artwork, BL00M is an experimental commentary on the nature of value and an exploration into algorithmic poetry.

A comment on itself

The world of cryptocurrencies and digital art is driven by the perceived value of immaterial assets. It is the nature of value itself that forges the prices of artworks, influenced by forces both material and abstract.

BL00M's awareness of its own value drives the blossoming and shrivelling of the flowers it contains. As the price of the artwork rises, the flowers grow faster and bloom for longer. If the market takes a downturn, they will grow sluggishly and bloom for barely a moment before beginning their unstoppable descent into death.

An experimental commentary on the nature of value and an exploration into algorithmic artwork, this generative piece highlights the ability of digital art to tell unique stories from cutting-edge perspectives.

An Exploratory Artwork

A Living Market

The cycles of the market act as the lungs of the piece, the garden sustaining itself on the perpetual bear/bull cycle.

Ever Changing

Constantly in flux, this artwork is never the same. Day in, day out.

Pioneering

One of the (if not the) first live NFT’s to evolve and dynamically react to the value that is perceived in it. The complex and unpredictable beauty of human ambition personified in nature.

Two lotus flowers painted by Ignasi Monreal
A red tulip in on the sky painted by ignasi monreal
A red poppy on the blue sky painted by Ignasi Monreal
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Credits

Artist / Director

Ignasi Monreal

CG Supervisor

Tom Flavelle

Executive Producer

Luke Gibbard

Lead Developer

Isaac Dart, Jack Straw

Developer

Alexei Artyomov

3D Artist

Sarah Barets

Animator

Tom Flavelle, Felipe Simões, Fabio Pugliese

Heading

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