Under the Skin
Wimbledon / McCann London
No Ghost was tasked with visualising the data points that The All England Tennis Club (in partnership with IBM) collect throughout the Wimbledon tournament.
Through the collection of a huge variety of metrics, Wimbledon looks to understand the game and the tournament on a deeper level year upon year.
Harnessing the power and natural fluidity of motion capture was extremely important to this project. The Mocap Studio used a state of the art Xsens tracking suit which allows the performer complete freedom of movement whilst being able to capture motion in any environment, eliminating the need for a complex and expensive stage setup.
The focus of the project was to create a film that gave audiences a sense of the density and complexity of the data that is collected across the famous tournament. Using a mixture of detailed motion capture and extensive Houdini simulation we experimented with a large number of different looks. Capturing the impression of random building data points whilst maintaining the fluid movement of the player required an approach with multiple different components, that could be combined in different proportions to create a rich and tactile visual.