Under the Skin

Wimbledon / McCann London

 

No Ghost was tasked with visualising the data points that The All England Tennis Club (in partnership with IBM) collect throughout the Wimbledon tournament.  

Through the collection of a huge variety of metrics, Wimbledon looks to understand the game and the tournament on a deeper level year upon year.

 
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Mocap Shoot

 

Harnessing the power and natural fluidity of motion capture was extremely important to this project. The Mocap Studio used a state of the art Xsens tracking suit which allows the performer complete freedom of movement whilst being able to capture motion in any environment, eliminating the need for a complex and expensive stage setup.

 
 

Look Development

 

The focus of the project was to create a film that gave audiences a sense of the density and complexity of the data that is collected across the famous tournament.  Using a mixture of detailed motion capture and extensive Houdini simulation we experimented with a large number of different looks. Capturing the impression of random building data points whilst maintaining the fluid movement of the player required an approach with multiple different components, that could be combined in different proportions to create a rich and tactile visual.

 
 

Credits

Direction, Editing and Animation

No Ghost

Motion Capture

The Mocap Studio

Production

Friends Electric

Exec Producer

Alex Webster

Producer

Dom Thompson-Talbot
Production Assistant

Maryam Anibaba

Creative Directors

Alexei Berwitz, Rob Webster

Advertising Agency

McCann London

Agency Creatives

Jess Mallet, Lottie Sole

Agency Producer

Angelica Polonczyk

Agency Account Director

Tommy Smith