Choreographika

Client
MTV / Viacom / Silent Studios
Year
2016

Choreographika brings to life the live social conversation around #MTVEMA as an interactive art piece.

MTV EMA unreal engine hashtag screenshot
mtv emas event night viacom featuring live data driven visuals by no ghost

Real-time visualisation of a captive audience.

Choreographika brings to life the live the conversation around #MTVEMA as an interpretive digital dance and interactive artwork. Keywords, artist mentions and emojis from Twitter are translated into real time animated visuals.

pink realtime data driven motion captured dancing character

Universal language of dance.

Taking advantage of a captive audience, we were able to harness their participation. Through the universal medium of dance, we could reveal the nature of the conversation that was taking place, right there and then.

MTV hottest #MTVEMAs artists neon billboard

Mining the twittersphere to identify the trend.

Combining an innovative concept with custom code, we could begin the analysis of hashtags, emojis and general text sentiments from the Twitter conversation. The resulting artwork ran beautifully on a 4K 60fps video wall, making a striking addition to the MTV EMA event..

screenshot from unreal engine of hashtag billboard for the MTV emas
high res screenshot of motion captured MTV dancer
countdown to the #MTVEMA
MTV EMA unreal engine hashtag screenshot

Credits

Design and Development
No Ghost
Creative Director
Nathan Prince
Music
Silent
Sound Design
Andy Theakstone
Dance Footage
Joseph Wilson
Production Company
Friends Electric
Exec Producer
Alex Webster
Music Director
Liam Paton
Vocals
Sarah Kelly
Making Of By
Tom Shrapnel
Concept
Silent
Producer
Dom Thompson-Talbot Orlaith Turner
Music Composition
Andy Theakstone
Dancer
Lucy Ridley